How can organisations make their real estate more efficient without compromising the workplace experience? Many large organisations face a dual challenge: reducing square metres and costs while ensuring the workplace better reflects how employees actually work.
In this webinar, representatives from Rijksoverheid, Rabobank and Spacewell share their practical experience and perspectives. Together, they will explore which data is useful, how to substantiate investment decisions, how to establish a data-driven programme internally and which obstacles organisations may encounter along the way.
Date: 27 October 2026
Time: 14:00 – 15:00 CEST
Language: Dutch
What to expect
Sustainable real-estate optimisation starts with understanding how people truly use the workplace. The same data is also essential to improving the workplace experience: it can reveal occupancy, usage patterns, the demand for different types of spaces and the gap between perceived busyness and actual utilisation.
Moderated by Wim Kooyman of Smart WorkPlace, the discussion features Paul Pegels of Rijksoverheid, Pim Macke of Rabobank and Gilles Ghyssaert of Spacewell. They will explore three core propositions:
- First understand how the office is used, then determine how much office space you need.
- Data turns a real-estate discussion into a well-founded decision.
- The greatest challenge of data-driven real estate is not technology, but the organisation.
The session will address practical considerations including data quality, governance, internal support, privacy, resistance to change, ROI and the evolving responsibilities of Facility Management, Real Estate and IT.
Our speakers

Paul Pegels
Senior Policy Officer Housing and Facilities at Department of Interior Affairs, Rijksoverheid
Paul works on developing efficient, future-proof workplace and real estate solutions for the Dutch central government, focusing on how facility, housing and digital tools can improve public services and societal impact.

Pim Macke
Manager Real Estate & Smart Workplace, Rabobank
Pim leads real estate and smart workplace strategy at Rabobank, drawing on more than 20 years of experience managing international corporate real estate and workplace operations for complex portfolios.

Gilles Ghyssaert
Chief Product Officer, Spacewell
Gilles leads product strategy and innovation at Spacewell, focusing on how smart building technology, workplace data and artificial intelligence can improve workplace experiences and decision-making.
Register via SWP
The webinar is hosted through Smart WorkPlace, and registration is therefore managed on the SWP website.







