{"id":8461,"date":"2020-07-07T16:33:00","date_gmt":"2020-07-07T14:33:00","guid":{"rendered":"https:\/\/spacewell.com\/okategoriserad\/5-tips-for-att-framja-radikala-innovationer-i-ett-valetablerat-bolag\/"},"modified":"2023-09-14T16:36:32","modified_gmt":"2023-09-14T14:36:32","slug":"5-tips-for-att-framja-radikala-innovationer-i-ett-valetablerat-bolag","status":"publish","type":"post","link":"https:\/\/spacewell.com\/sv\/resurser\/blogg\/5-tips-for-att-framja-radikala-innovationer-i-ett-valetablerat-bolag\/","title":{"rendered":"5 tips f\u00f6r att fr\u00e4mja radikala innovationer i ett v\u00e4letablerat bolag"},"content":{"rendered":"
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Vad finns det att inte gilla med startups? F\u00f6rest\u00e4ll dig ett g\u00e4ng unga m\u00e4nniskor som arbetar fr\u00e5n sina f\u00f6r\u00e4ldrars garage, bara f\u00f6r att imponera p\u00e5 den d\u00e4r enda riskkapitalisten n\u00e5gon g\u00e5ng i framtiden. Fulla av kreativ energi, passion och syfte. Redo att leva dr\u00f6mmen. Unga VD:ar och startup-grundare \u00e4r de nya rockstj\u00e4rnorna. Att pensionera sig vid 40 \u00e5rs \u00e5lder anses vara det ultimata m\u00e5ttet p\u00e5 framg\u00e5ng. Sedan b\u00f6rjan av det h\u00e4r \u00e5rhundradet har f\u00f6retag av alla storlekar l\u00e5tit sig f\u00f6rf\u00f6ras av romantiken som florerar kring startup-f\u00f6retaget. \u00c5r 2010 s\u00f6kte stora bolag i miljarddollarklassen outtr\u00f6ttligt efter guldklimpar att f\u00f6rv\u00e4rva i form av startups \u2013 antingen som en katalysator f\u00f6r att modernisera sitt eget f\u00f6retag, eller helt enkelt f\u00f6r marknadsf\u00f6ringens skull.<\/p>\n\n\n\n

Sedan n\u00e5gra \u00e5r tillbaka verkar det som att guldrushen \u00e4r f\u00f6rbi. Small startups have not always proven to be trustworthy. Trots allt finns det en orsak till att \u201dFake it till you make it\u201d har blivit Silicon Valleys slogan. Samtidigt blir s\u00e4llan f\u00f6rv\u00e4ntningarna som finns p\u00e5 att f\u00f6rv\u00e4rvandet av en startup ska kickstarta kreativiteten i hela organisationen en verklighet. Mer nyligen, sedan covid 19-pandemin och den efterf\u00f6ljande ekonomiska krisen, har stora bolag tvingats ombalansera sin samarbetsstrategi eftersom m\u00e5nga sm\u00e5f\u00f6retag eventuellt inte \u00f6verlever den h\u00e4r krisen. <\/p>\n\n\n\n

Startup respektive bolag<\/h2>\n\n\n\n

S\u00e5, \u00e4r det \u00f6ver f\u00f6r startup-f\u00f6retagen? Det hoppas jag verkligen inte. Ekonomin kommer v\u00e4xla upp ett steg igen och v\u00e5r v\u00e4rld kommer f\u00f6r\u00e4ndras allt snabbare. Vilken typ av f\u00f6retag \u00e4r b\u00e4ttre l\u00e4mpat f\u00f6r n\u00e4sta tur i bergochdalbanan \u00e4n ett agilt startup-f\u00f6retag? Vi beh\u00f6ver energiska startups nu mer \u00e4n n\u00e5gonsin tidigare f\u00f6r att skapa den framtid vi vill leva i. Men jag tror att startups kommer f\u00e5 en tuffare tid vad g\u00e4ller att s\u00e4lja in sig till stora bolag om de inte kan hitta en l\u00f6sning p\u00e5 problemet med l\u00e5ngsiktig p\u00e5litlighet och solvens. <\/p>\n\n\n\n

N\u00e4r vi t\u00e4nker p\u00e5 l\u00f6sningar f\u00f6r att komma f\u00f6rbi de h\u00e4r problemen, s\u00e5 dyker tv\u00e5 synbart enkla fr\u00e5gor upp: vad g\u00f6r ett startup-f\u00f6retag attraktivt? Och vad g\u00f6r en organisation som \u00e4r etablerad sedan l\u00e4nge attraktiv? En nyckelskillnad \u00e4r att medan befintliga f\u00f6retag applicerar en aff\u00e4rsmodell, s\u00e5 s\u00f6ker startups fortfarande efter en. De verkar i en os\u00e4kerhet, och str\u00e4var efter att utveckla ett v\u00e4rdeerbjudande och en aff\u00e4rsmodell som \u00e4r skalbar och repeterbar. De som till slut lyckas f\u00f6ljer inte n\u00e5gon master plan, men de l\u00e4r sig snabbt, anpassar sig, duplicerar och f\u00f6rb\u00e4ttrar sina initiala id\u00e9er. Det h\u00e4r \u00e4r en av orsakerna till att det ofta finns ett k\u00e4rlek-\/hatf\u00f6rh\u00e5llande mellan startup-kulturen och etablerade f\u00f6retag, och till att m\u00e5nga m\u00e4nniskor \u00e4r v\u00e4ldigt tydliga med \u201dvilken slags f\u00f6retag de vill arbeta f\u00f6r\u201d.<\/p>\n\n\n\n

Proptech-innovation<\/h2>\n\n\n\n

P\u00e5 Spacewell bem\u00f6tte vi de h\u00e4r utmaningarna n\u00e4r vi b\u00f6rjade utveckla v\u00e5r egen plattform f\u00f6r smarta byggnader; Cobundu, under 2016. V\u00e5r ambition var att aktivera radikala innovationer i den l\u00e5ngsamt f\u00f6r\u00e4nderliga fastighetsv\u00e4rlden, och i det fortfarande omogna proptech-landskapet. Vi uppt\u00e4ckte emellertid att det n\u00e4stan var om\u00f6jligt att \u00f6vertyga folk om att ett f\u00f6retag med \u00f6ver 30 \u00e5rs erfarenhet kunde vara lika agila och nyt\u00e4nkande som vi sade att vi var. Det uppenbara valet blev d\u00e5 att l\u00e5ta Cobundu och dess utvecklingsteam fungera som en startup inuti den bredare organisationen. Med \u00e5rens g\u00e5ng har vi l\u00e4rt oss var den fina gr\u00e4nsen g\u00e5r mellan stort och litet, och hur vi f\u00e5r det b\u00e4sta fr\u00e5n b\u00e5da v\u00e4rldarna. Tack vare detta kunde Cobundu skala upp och utvecklas till den mogna produkt den \u00e4r idag. <\/p>\n\n\n\n

\u00c4ven om det finns en miljon saker att prata om, s\u00e5 vill jag bara r\u00e4kna upp 5 huvudsakliga f\u00f6rdelar h\u00e4r som jag ofta pratar om n\u00e4r andra fr\u00e5gar om Cobundus framg\u00e5ngar i Spacewells organisation.<\/p>\n\n\n\n

Hur man driver p\u00e5 radikal innovation: 5 viktiga l\u00e4rdomar<\/h2>\n\n\n\n
    \n
  1. Direkta rapporteringslinjer:<\/strong> Er startup-anda och mentalitet sjunker som stenar s\u00e5 snart ni blir en del av bolagshierarkin. Agilitet \u00e4r k\u00e4rnan och den g\u00e5r f\u00f6rlorad om ni inte kan fatta beslut snabbt. Direkt\u00e5tkomst till f\u00f6retagets ledarskap och direkta rapporteringslinjer till chefer p\u00e5 C-niv\u00e5 \u00e4r avg\u00f6rande. <\/li>\n\n\n\n
  2. Skapa ert eget utrymme:<\/strong> Som en del av en st\u00f6rre organisation kan ni l\u00e4tt g\u00f6ra misstaget att anv\u00e4nda er av alla tillg\u00e4ngliga faciliteter i bolaget. Rama ist\u00e4llet in era egna arbetsutrymmen och m\u00f6tesrum; g\u00f6r dem till era. Ert team b\u00f6r tillbringa mycket tid tillsammans. Det ger moralen och teamandan en boost att vara tillsammans, det m\u00f6jligg\u00f6r ocks\u00e5 en omedelbar \u00f6verf\u00f6ring av kunskaper. Tveka inte att l\u00e4gga upp er egen upps\u00e4ttning regler och processer, i synnerhet om det hj\u00e4lper till att \u00f6ka arbetsgl\u00e4djen och teamkulturen i gruppen.<\/li>\n\n\n\n
  3. Fokus:<\/strong> G\u00e5 inte p\u00e5 50\/50-tricket. Om m\u00e4nniskor vill arbeta med innovativ produktutveckling, s\u00e5 m\u00e5ste de kunna fokusera fullt ut och inte distraheras av andra bolagsprojekt och uppdrag. Punkt. <\/li>\n\n\n\n
  4. Skapa ett m\u00e4rke:<\/strong> N\u00e4r ni s\u00e4ljer er produkt s\u00e5 presenterar ni er som ett oberoende startup-f\u00f6retag n\u00e4r det ger er f\u00f6rdelar. L\u00e5t f\u00f6retag f\u00f6rst\u00e5 att ni \u00e4r en del av en st\u00f6rre grupp om det kan hj\u00e4lpa. Vi har ofta varit p\u00e5 konferenser och utst\u00e4llningar d\u00e4r charmen med den lilla startupen lockade till sig m\u00e4ngder av nya \u00f6gon p\u00e5 v\u00e5r produkt. Men lika ofta bidrog siffrorna och gruppens soliditet till att s\u00e5 sm\u00e5ningom f\u00e5 avtalen undertecknade. <\/li>\n\n\n\n
  5. Ge tillbaka till organisationen:<\/strong> Efter en tid f\u00e5r startup-teamet en kompetens och expertis som kan gynna hela den st\u00f6rre organisationen i h\u00f6g grad. Konceptet med resor och storyboarding f\u00f6r anv\u00e4ndarupplevelser har till exempel visat sig vara v\u00e4ldigt framg\u00e5ngsrikt i Cobundu-teamet. Det \u00e4r d\u00e5 det \u00e4r dags att g\u00e5 ut och utbilda resten av organisationen i hur den h\u00e4r metoden skapar framg\u00e5ng. <\/li>\n<\/ol>\n\n<\/div>","protected":false},"excerpt":{"rendered":"

    Vad finns det att inte gilla med startups? F\u00f6rest\u00e4ll dig ett g\u00e4ng unga m\u00e4nniskor som arbetar fr\u00e5n sina f\u00f6r\u00e4ldrars garage, bara f\u00f6r att imponera p\u00e5 den d\u00e4r enda riskkapitalisten n\u00e5gon g\u00e5ng i framtiden. Fulla av kreativ energi, passion och syfte. Redo att leva dr\u00f6mmen. Unga VD:ar och startup-grundare \u00e4r de nya rockstj\u00e4rnorna. Att pensionera sig … L\u00e4s mer<\/a><\/p>\n","protected":false},"author":29,"featured_media":1189,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37],"tags":[],"class_list":["post-8461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogg","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50","no-featured-image-padding"],"acf":[],"yoast_head":"\nHur man aktiverar radikal innovation | Spacewell<\/title>\n<meta name=\"description\" content=\"Hur Spacewells Cobundu-startup aktiverade radikala innovationer i den l\u00e5ngsamt f\u00f6r\u00e4nderliga fastighetsv\u00e4rlden, och i det fortfarande omogna proptech-landskapet\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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