{"id":8459,"date":"2020-06-22T14:17:00","date_gmt":"2020-06-22T12:17:00","guid":{"rendered":"https:\/\/spacewell.com\/okategoriserad\/proptech-des-varde-for-intressenter-omvardering-av-vardeerbjudandet-i-ljuset-av-pandemin\/"},"modified":"2023-09-14T14:25:39","modified_gmt":"2023-09-14T12:25:39","slug":"proptech-des-varde-for-intressenter-omvardering-av-vardeerbjudandet-i-ljuset-av-pandemin","status":"publish","type":"post","link":"https:\/\/spacewell.com\/sv\/resurser\/blogg\/proptech-des-varde-for-intressenter-omvardering-av-vardeerbjudandet-i-ljuset-av-pandemin\/","title":{"rendered":"Proptech-trender &amp; des v\u00e4rde f\u00f6r intressenter: Omv\u00e4rdering av v\u00e4rdeerbjudandet i ljuset av pandemin"},"content":{"rendered":"<div class=\"gb-container gb-container-27cca12e gb-container-5731d80c\">\n\n<p>Proptech handlar om teknik \u2013 bland annat h\u00e5rdvara, mjukvara, material och till och med tillverkningsprocesser \u2013 som anv\u00e4nds f\u00f6r att skapa v\u00e4rde inom fastighetsv\u00e4rlden. Proptech \u00e4r en snabbv\u00e4xande marknad som m\u00f6tte en finansierings\u00f6kning p\u00e5 82 % enbart mellan 2017 och 2018, <a class=\"smooth-scroll\" href=\"#_ftn1\">[1]<\/a> vilket pekar p\u00e5 den enorma potentialen i den h\u00e4r sektorn.  Nya PropTech-trender och l\u00f6sningar som IoT-sensortekniker, plattformar f\u00f6r analys av SaaS-data och mobila appar som kopplar samman hyresg\u00e4ster med byggnadens tj\u00e4nster genererar alla v\u00e4rde f\u00f6r olika intressenter. Till och med n\u00e4r den p\u00e5g\u00e5ende covid-19-pandemin skapar nya utmaningar f\u00f6r alla dessa grupper s\u00e5 \u00e4r proptech en v\u00e4lkommen l\u00f6sning med ny potential f\u00f6r att generera v\u00e4rde. <\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-7385c86d gb-headline-text\">Proptech-trender: historiska v\u00e4rdeerbjudande<\/h2>\n\n\n\n<h3 class=\"gb-headline gb-headline-0624284b gb-headline-text\">F\u00f6r \u00e4gare &amp; f\u00f6rvaltare<\/h3>\n\n\n\n<p><strong>Vad det g\u00e4ller byggnadens \u00e4gare och f\u00f6rvaltare s\u00e5 hj\u00e4lper proptech till att maximera v\u00e4rdet p\u00e5 fastighetsportfolion p\u00e5 flera olika s\u00e4tt:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>F\u00f6rst av allt s\u00e5 kan smarta byggnadsl\u00f6sningar generera insikter i utrymmesanv\u00e4ndning som kan fungera som v\u00e4gledning i <strong>design och allokering av utrymmen<\/strong>. Genom att till exempel anv\u00e4nda sensordata i realtid \u00e4r det m\u00f6jligt att utv\u00e4rdera vilken slags utrymmen (t.ex. samarbete, koncentration eller arbetsrum) som har h\u00f6g efterfr\u00e5gan och att anpassa planeringen d\u00e4refter. Om exempelvis stora m\u00f6tesrum anv\u00e4nds konsekvent av grupper med en eller tv\u00e5 personer, s\u00e5 kan det g\u00f6ra utrymmet mer tillg\u00e4ngligt om det delas upp, vilket ocks\u00e5 g\u00f6r att v\u00e5ningen anv\u00e4nds mer effektivt.  <\/li>\n\n\n\n<li>F\u00f6r det andra, ut\u00f6ver att designa om utrymmena, s\u00e5 kan data fr\u00e5n anv\u00e4ndningen ocks\u00e5 fungera som v\u00e4gledning f\u00f6r f\u00f6rvaltarnas <strong>leasingstrategier f\u00f6r olika byggnader eller portfolior<\/strong>. Genom att till exempel m\u00f6jligg\u00f6ra eller optimera flexibla arbetskoncept, s\u00e5 kan analyser av m\u00f6nster i utrymmesanv\u00e4ndningen hj\u00e4lpa fastighetsf\u00f6rvaltare att eliminera eller avst\u00e5 fr\u00e5n hela v\u00e5ningsplan eller byggnader, vars kapacitet endast skulle utnyttjas partiellt annars. <\/li>\n\n\n\n<li>F\u00f6r det tredje s\u00e5 kan anv\u00e4ndningen av proptech-l\u00f6sningar bidra till b\u00e4ttre bel\u00e4ggning, vilket ger f\u00f6rdelar f\u00f6r hyresv\u00e4rdar som vill <strong>g\u00e5 i br\u00e4schen i en konkurrenspr\u00e4glad fastighetsmarknad<\/strong>. Smarta byggnadsl\u00f6sningar kan ge betydande f\u00f6rb\u00e4ttringar av kvaliteten p\u00e5 serviceleveranser, vilket leder till fler n\u00f6jda och lojala hyresg\u00e4ster \u2013 samtidigt som de genererar en h\u00f6gre effektivitet i driften f\u00f6r byggnadsf\u00f6rvaltarna. <\/li>\n<\/ul>\n\n\n\n<h3 class=\"gb-headline gb-headline-4aeee4f5 gb-headline-text\">F\u00f6r anv\u00e4ndare av byggnaderna<\/h3>\n\n\n\n<p><strong>De som anv\u00e4nder byggnaden om dagarna \u2013 vare sig det \u00e4r bolag eller anst\u00e4llda \u2013 f\u00e5r mycket av sitt v\u00e4rde fr\u00e5n proptech p\u00e5 tv\u00e5 s\u00e4tt:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Det ena \u00e4r att anst\u00e4llda f\u00e5r en <strong>\u00f6kad tillfredsst\u00e4llelse<\/strong> p\u00e5 sina arbetsplatser n\u00e4r proptech-l\u00f6sningar knyts samman med serviceleveranser. Mobila appar som l\u00e5ter anv\u00e4ndarna l\u00e4gga upp underh\u00e5lls- eller lokalv\u00e5rdsf\u00f6rfr\u00e5gningar och f\u00e5 regelbundna statusuppdateringar kan exempelvis generera ett \u00f6kat f\u00f6rtroende f\u00f6r att f\u00f6rfr\u00e5gningarna kommer leda till en effektiv respons. P\u00e5 samma vis kan komfortsensorer som \u00f6vervakar luftkvaliteten och genererar automatiska \u00e4renden ocks\u00e5 f\u00f6rb\u00e4ttra de anst\u00e4lldas v\u00e4lbefinnande och f\u00f6rtroende f\u00f6r sin arbetsmilj\u00f6.  <\/li>\n\n\n\n<li>Det andra \u00e4r att m\u00e5nga av dessa system ocks\u00e5 kan generera <strong>h\u00f6gre produktivitet<\/strong>. Som exempel s\u00e5 g\u00f6r bokningssystem som automatiskt detekterar sp\u00f6km\u00f6ten eller som g\u00f6r det l\u00e4ttare att hitta en sittplats i en flexibel arbetsmilj\u00f6 att anst\u00e4llda l\u00e4ttare f\u00e5r tillg\u00e5ng till de utrymmen de s\u00f6ker och beh\u00f6ver vid r\u00e4tt tidpunkt, vilket leder till att det g\u00e5r \u00e5t mindre tid \u00e5t att s\u00f6ka runt och att viktiga m\u00f6ten kan b\u00f6rja h\u00e5llas i god tid. <\/li>\n<\/ul>\n\n\n\n<h3 class=\"gb-headline gb-headline-6a458f21 gb-headline-text\">F\u00f6r serviceleverant\u00f6rer<\/h3>\n\n\n\n<p><strong>M\u00e5nga av dessa ledande PropTech-trender och system som gynnar \u00f6vriga anv\u00e4ndare av byggnaden skapar ocks\u00e5 v\u00e4rde f\u00f6r dess serviceleverant\u00f6rer. N\u00e4r realtidsdata kan matas in i anv\u00e4ndarv\u00e4nliga appar f\u00f6r arbetsassistans, s\u00e5 kan serviceleverant\u00f6rer f\u00e5 avsev\u00e4rda f\u00f6rdelar: <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>F\u00f6rst av allt gynnas serviceleverant\u00f6rerna av <strong>str\u00f6mlinjeformade arbetsprocesser<\/strong>. Genom att visualisera arbetsordrar f\u00f6r olika v\u00e5ningar, ta fram tydliga instruktioner f\u00f6r varje utrymme med bilder eller videoklipp och l\u00e4gga in fler detaljer i underh\u00e5llsf\u00f6rfr\u00e5gningar s\u00e5 kan serviceleverant\u00f6rerna rikta in sin personal p\u00e5 de omr\u00e5den d\u00e4r de beh\u00f6vs som mest, och samtidigt f\u00f6rs\u00e4kra sig om en h\u00f6g leveransstandard. <\/li>\n\n\n\n<li>Ut\u00f6ver detta kan data som samlas in \u00f6ver tid hj\u00e4lpa serviceleverant\u00f6rerna att komma bort fr\u00e5n ett reaktivt underh\u00e5ll och ist\u00e4llet utf\u00f6ra ett skickbaserat eller till och med <strong>prediktivt underh\u00e5ll<\/strong>. Sensordata som kopplas till maskininl\u00e4rningsalgoritmer kan bidra till att identifiera objekt som \u00e4r p\u00e5 v\u00e4g att g\u00e5 s\u00f6nder och rikta in underh\u00e5llet p\u00e5 de tillg\u00e5ngarna n\u00e4r de inte anv\u00e4nds, vilket s\u00e4kerst\u00e4ller en b\u00e4ttre upptid och anv\u00e4ndarupplevelse. <\/li>\n<\/ul>\n\n\n\n<p>\u00d6verlag har v\u00e4rdeerbjudandet i proptech varit betydande f\u00f6r alla typer av anv\u00e4ndare och har bara \u00f6kat tack vare att marknaden forts\u00e4tter att tillverka b\u00e4ttre och billigare sensorer och kraftfulla mjukvarul\u00f6sningar. Vi g\u00e5r in i en ny fas p\u00e5 marknaden d\u00e4r f\u00f6rdelarna med en senarelagd till\u00e4mpning st\u00e5r mot behovet av att b\u00f6rja h\u00e4mta in data som kan utbilda maskininl\u00e4rningsalgoritmerna och behovet av att utveckla IoT och datavetenskapliga kapaciteter p\u00e5 plats f\u00f6r att dra st\u00f6rsta m\u00f6jliga nytta av dessa tekniker. <\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-d3a4dc37 gb-headline-text\">Proptech-trendens bidrag under krisen<\/h2>\n\n\n\n<p>Med tanke p\u00e5 de enorma f\u00f6rflyttningarna p\u00e5 hyresmarknaden och hur konsumtionen och leverant\u00f6rskedjorna f\u00f6r\u00e4ndrats, s\u00e5 \u00e4r emellertid m\u00e5nga f\u00f6retag tveksamma till att g\u00f6ra nya investeringar i proptech \u2013 i synnerhet om de tvingas s\u00e4ga upp personal, minska l\u00f6nerna eller korttidspermittera. Trots allt detta st\u00e5r den h\u00e4r sortens investeringar i ett starkare ljus \u00e4n n\u00e5gonsin. Och historian visar om och om igen att f\u00f6retag som investerar i tuffa tider kommer ur dem med mer styrka.  <\/p>\n\n\n\n<p>Proptech-f\u00f6retag har svarat p\u00e5 krisen med en m\u00e4ngd innovativa l\u00f6sningar som g\u00f6r det m\u00f6jligt att \u00e5terv\u00e4nda till arbetsplatsen p\u00e5 ett s\u00e4kert vis. Bokningssystemen anpassas s\u00e5 att de kan m\u00f6jligg\u00f6ra kontaktsp\u00e5rning och persons\u00f6kning, sensorer i kombination med mjukvara f\u00f6r utrymmesanv\u00e4ndning kan hj\u00e4lpa till vid praktiserandet av regler f\u00f6r fysisk distansering, och smarta appar kan hj\u00e4lpa serviceleverant\u00f6rer att rikta in lokalv\u00e5rden till starkt frekventerade utrymmen i realtid. Alla dessa innovationer kan hj\u00e4lpa byggnadens alla intressenter; f\u00f6rvaltare kan se till att deras riktlinjer implementeras och de kan hantera ansvaret f\u00f6r \u00e5ter\u00f6ppnandet b\u00e4ttre; de som nyttjar lokalerna f\u00e5r \u00f6kad sinnesro och produktivitet p\u00e5 kontoret under utmanande tider, och serviceleverant\u00f6rer kan maximera sitt genomslag till och med samtidigt som de vidtar \u00e5tg\u00e4rder f\u00f6r att skydda sina anst\u00e4llda med b\u00e4ttre kommunikation kring s\u00e4kerhetsregler.  <\/p>\n\n\n\n<p>Spacewell \u00e4r s\u00e4rskilt stolta \u00f6ver hur vi har kunnat anpassa v\u00e5ra produkter till att bist\u00e5 med den h\u00e4r sortens krisl\u00f6sningar, samtidigt som vi erbjuder alla f\u00f6rdelar som f\u00f6ljer med proptech under normala omst\u00e4ndigheter. V\u00e5ra klienter kan inte bara ge en effektiv respons p\u00e5 krisen, utan kan g\u00f6ra investeringarna i vetskap om att de kommer forts\u00e4tta sk\u00f6rda resultaten \u00e4ven p\u00e5 l\u00e5ng sikt. <\/p>\n\n<\/div><div class=\"gb-container gb-container-015e3b31\">\n\n<figure class=\"gb-block-image gb-block-image-84cad468\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"413\" class=\"gb-image gb-image-84cad468 gb-image-b19acb23\" src=\"\/wp-content\/uploads\/2023\/06\/social-distancing-e1589365689429.png\" alt=\"Grafisk toppvy av kontor med layout f\u00f6r social distansering\" srcset=\"https:\/\/spacewell.com\/wp-content\/uploads\/2023\/06\/social-distancing-e1589365689429.png 800w, https:\/\/spacewell.com\/wp-content\/uploads\/2023\/06\/social-distancing-e1589365689429-500x258.png 500w, https:\/\/spacewell.com\/wp-content\/uploads\/2023\/06\/social-distancing-e1589365689429-768x396.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n<\/div><div class=\"gb-container gb-container-3696385a gb-container-5731d80c\">\n\n<p class=\"has-small-font-size\" id=\"_ftn1\"><sup>1<\/sup> Deloitte (2020). \u201cReal Estate Predictions 2020\u201d <\/p>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Proptech handlar om teknik \u2013 bland annat h\u00e5rdvara, mjukvara, material och till och med tillverkningsprocesser \u2013 som anv\u00e4nds f\u00f6r att skapa v\u00e4rde inom fastighetsv\u00e4rlden. Proptech \u00e4r en snabbv\u00e4xande marknad som m\u00f6tte en finansierings\u00f6kning p\u00e5 82 % enbart mellan 2017 och 2018, [1] vilket pekar p\u00e5 den enorma potentialen i den h\u00e4r sektorn. Nya PropTech-trender och &#8230; <a title=\"Proptech-trender &amp; des v\u00e4rde f\u00f6r intressenter: Omv\u00e4rdering av v\u00e4rdeerbjudandet i ljuset av pandemin\" class=\"read-more\" href=\"https:\/\/spacewell.com\/sv\/resurser\/blogg\/proptech-des-varde-for-intressenter-omvardering-av-vardeerbjudandet-i-ljuset-av-pandemin\/\" aria-label=\"L\u00e4s mer om Proptech-trender &amp; des v\u00e4rde f\u00f6r intressenter: Omv\u00e4rdering av v\u00e4rdeerbjudandet i ljuset av pandemin\">L\u00e4s mer<\/a><\/p>\n","protected":false},"author":29,"featured_media":1023,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37],"tags":[],"class_list":["post-8459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogg","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50","no-featured-image-padding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Proptech-trender &amp; 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