{"id":38415,"date":"2022-01-18T18:14:11","date_gmt":"2022-01-18T17:14:11","guid":{"rendered":"https:\/\/spacewell.com\/non-classifiee\/la-vision-et-defis-du-client-final-en-matiere-defficacite-energetique\/"},"modified":"2022-01-18T18:14:11","modified_gmt":"2022-01-18T17:14:11","slug":"la-vision-et-defis-du-client-final-en-matiere-defficacite-energetique","status":"publish","type":"post","link":"https:\/\/spacewell.com\/fr\/ressources\/blog\/la-vision-et-defis-du-client-final-en-matiere-defficacite-energetique\/","title":{"rendered":"La Vision du Client Final en mati\u00e8re d&amp;rsquo;Efficacit\u00e9 \u00c9nerg\u00e9tique"},"content":{"rendered":"<div class=\"gb-container gb-container-d807e79e gb-container-5731d80c\">\n<p><span style=\"font-weight: 400;\">Les entreprises jouent un r\u00f4le tr\u00e8s important dans la transition \u00e9nerg\u00e9tique, car elles consomment et g\u00e8rent une grande quantit\u00e9 d&rsquo;\u00e9nergie au quotidien. Qu&rsquo;il s&rsquo;agisse de petites entreprises ou de grandes multinationales, elles ont toutes des besoins en \u00e9nergie pour l&rsquo;\u00e9clairage, la climatisation et l&rsquo;\u00e9lectricit\u00e9.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cet article se concentre sur ces entreprises (<strong>clients finaux des entreprises du secteur de l&rsquo;\u00e9nergie et de services \u00e9nerg\u00e9tiques<\/strong>), quels sont leurs <strong>d\u00e9fis \u00e9nerg\u00e9tiques<\/strong>? Ont-elles des professionnels de l&rsquo;\u00e9nergie? Et comment contribuent-elles \u00e0 l&rsquo;efficacit\u00e9 \u00e9nerg\u00e9tique ? Lisez la suite pour le savoir.<\/span><\/p>\n<p><!--more--><\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-92399c7d-14fa-424d-ab66-0312d2405dd9\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-92399c7d-14fa-424d-ab66-0312d2405dd9\" class=\"hs-cta-node hs-cta-92399c7d-14fa-424d-ab66-0312d2405dd9\"><!-- [if lte IE 8]>\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/437281\/92399c7d-14fa-424d-ab66-0312d2405dd9\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" id=\"hs-cta-img-92399c7d-14fa-424d-ab66-0312d2405dd9\" class=\"hs-cta-img\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/437281\/92399c7d-14fa-424d-ab66-0312d2405dd9.png\" alt=\"New call-to-action\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(437281, '92399c7d-14fa-424d-ab66-0312d2405dd9', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<p><span style=\"font-weight: 400;\">Par \u00ab\u00a0client final\u00a0\u00bb, nous entendons toutes les entreprises qui ont indiqu\u00e9 qu&rsquo;elles n&rsquo;appartiennent pas au secteur de l&rsquo;\u00e9nergie.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cela dit, les clients finaux se pr\u00e9sentent sous toutes les formes. Les participants \u00e0 cette enqu\u00eate travaillent dans des secteurs aussi vari\u00e9s que l&rsquo;\u00e9ducation, l&rsquo;administration publique, le commerce de d\u00e9tail, les bureaux et l&rsquo;h\u00f4tellerie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Parmi eux, <\/span><b>55% ont d\u00e9clar\u00e9 avoir un r\u00f4le directement li\u00e9 \u00e0 la gestion de l&rsquo;\u00e9nergie<\/b><span style=\"font-weight: 400;\"> dans leur entreprise.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Et quels sont ces r\u00f4les ?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D&rsquo;apr\u00e8s les r\u00e9ponses des participants \u00e0 l&rsquo;enqu\u00eate sur la gestion de l&rsquo;\u00e9nergie 2021 :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">19 % ont d\u00e9clar\u00e9 travailler en tant que gestionnaire de l&rsquo;\u00e9nergie,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">18% en tant que gestionnaire de projets \u00e9nerg\u00e9tiques,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">18 % en tant que responsable du d\u00e9veloppement durable, un nouveau r\u00f4le en plein essor dans les entreprises.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A ces 55% de professionnels qui exercent diff\u00e9rentes fonctions de gestion de l&rsquo;\u00e9nergie dans leur entreprise, nous pouvons ajouter les 12% qui ont indiqu\u00e9 \u00eatre des facility managers (gestionnaires des installations), car ces profils consacrent dans la plupart des cas une grande partie de leur temps \u00e0 la gestion de l&rsquo;\u00e9nergie.<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-38828\" src=\"http:\/\/www.dexma.com\/wp-content\/uploads\/2022\/01\/FR-Energy-Survey-Report-Infographics-EC-Professional-role.png\" alt=\"R\u00f4les professionnels de l'expert en \u00e9nergie\" width=\"843\" height=\"474\" srcset=\"https:\/\/www.dexma.com\/wp-content\/uploads\/2022\/01\/FR-Energy-Survey-Report-Infographics-EC-Professional-role.png 1120w, https:\/\/www.dexma.com\/wp-content\/uploads\/2022\/01\/FR-Energy-Survey-Report-Infographics-EC-Professional-role-300x169.png 300w, https:\/\/www.dexma.com\/wp-content\/uploads\/2022\/01\/FR-Energy-Survey-Report-Infographics-EC-Professional-role-768x432.png 768w\" sizes=\"auto, (max-width: 843px) 100vw, 843px\" \/><\/p>\n<h2><span style=\"font-weight: 400; color: #003f6b;\">Co\u00fbts \u00c9nerg\u00e9tiques et Sources de Consommation d&rsquo;\u00c9nergie dans les Entreprises<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Nous avons pos\u00e9 des questions sur la consommation d&rsquo;\u00e9nergie et sur les domaines les plus \u00e9nergivores pour nos participants.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Saviez-vous que plus de 32% d\u00e9clarent que les co\u00fbts li\u00e9s \u00e0 l&rsquo;\u00e9nergie repr\u00e9sentent plus de 10% de leurs co\u00fbts d&rsquo;exploitation totaux et que pr\u00e8s de 50% d&rsquo;entre eux estiment leurs co\u00fbts \u00e9nerg\u00e9tiques annuels \u00e0 plus de 100.000 euros ? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pour \u00eatre plus pr\u00e9cis, <strong>12% d&rsquo;entre eux estiment leurs co\u00fbts \u00e9nerg\u00e9tiques annuels \u00e0 plus d&rsquo;un million d&rsquo;euros<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Imaginez le potentiel d&rsquo;\u00e9conomies d&rsquo;\u00e9nergie que ces entreprises peuvent r\u00e9aliser sans m\u00eame le savoir !\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mais o\u00f9 les b\u00e2timents consomment-ils le plus d&rsquo;\u00e9nergie ?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En g\u00e9n\u00e9ral, les participants s&rsquo;accordent \u00e0 dire que le chauffage, <\/span><b>la ventilation et la climatisation<\/b><span style=\"font-weight: 400;\"> (CVC) <\/span><b>sont les \u00e9l\u00e9ments les plus \u00e9nergivores de leurs b\u00e2timents<\/b><span style=\"font-weight: 400;\">, suivis par les \u00e9quipements industriels et l&rsquo;\u00e9clairage.<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-38301\" src=\"http:\/\/www.dexma.com\/wp-content\/uploads\/2022\/01\/FR-Energy-Survey-Report-Infographics-Consumption.png\" alt=\"Survey 2021 Energy Consumption\" width=\"877\" height=\"493\" srcset=\"https:\/\/www.dexma.com\/wp-content\/uploads\/2022\/01\/FR-Energy-Survey-Report-Infographics-Consumption.png 1120w, https:\/\/www.dexma.com\/wp-content\/uploads\/2022\/01\/FR-Energy-Survey-Report-Infographics-Consumption-300x169.png 300w, https:\/\/www.dexma.com\/wp-content\/uploads\/2022\/01\/FR-Energy-Survey-Report-Infographics-Consumption-768x432.png 768w\" sizes=\"auto, (max-width: 877px) 100vw, 877px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Le prix \u00e9lev\u00e9 de l&rsquo;\u00e9nergie en 2021 est un autre aspect qui a beaucoup pr\u00e9occup\u00e9 les entreprises. Comme il s&rsquo;agit d&rsquo;un sujet de d\u00e9bat public actuel, nous leur avons pos\u00e9 la question :<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u00ab\u00a0Comment l&rsquo;augmentation incessante des prix de l&rsquo;\u00e9nergie a-t-elle affect\u00e9 vos co\u00fbts ?\u00a0\u00bb<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">39% disent qu&rsquo;au cours de l&rsquo;ann\u00e9e 2021, leurs co\u00fbts \u00e9nerg\u00e9tiques ont augment\u00e9 de plus de 10%. De m\u00eame, pr\u00e8s de 10% d&rsquo;entre eux d\u00e9clarent que leurs co\u00fbts ont augment\u00e9 de plus de 20%.<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-38823\" src=\"http:\/\/www.dexma.com\/wp-content\/uploads\/2022\/01\/FR-Energy-Survey-Report-Infographics-Increasing-Energy-Cost-Effects.png\" alt=\"Augmentation du co\u00fbt de l'\u00e9nergie en 2021\" width=\"820\" height=\"461\" srcset=\"https:\/\/www.dexma.com\/wp-content\/uploads\/2022\/01\/FR-Energy-Survey-Report-Infographics-Increasing-Energy-Cost-Effects.png 1120w, https:\/\/www.dexma.com\/wp-content\/uploads\/2022\/01\/FR-Energy-Survey-Report-Infographics-Increasing-Energy-Cost-Effects-300x169.png 300w, https:\/\/www.dexma.com\/wp-content\/uploads\/2022\/01\/FR-Energy-Survey-Report-Infographics-Increasing-Energy-Cost-Effects-768x432.png 768w\" sizes=\"auto, (max-width: 820px) 100vw, 820px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Pour mieux comprendre dans quelle mesure les co\u00fbts \u00e9nerg\u00e9tiques peuvent augmenter, recr\u00e9ons le sc\u00e9nario suivant :<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Imaginez que votre entreprise soit l&rsquo;une de celles qui d\u00e9claraient auparavant que ses co\u00fbts annuels se situaient aux alentours de 100.000 euros et qu&rsquo;elle voit ce chiffre augmenter de 20%. En d&rsquo;autres termes, votre co\u00fbt \u00e9nerg\u00e9tique aura augment\u00e9 de 20.000 \u20ac en un an.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nous savons qu&rsquo;il s&rsquo;agit d&rsquo;un calcul tr\u00e8s global qui doit prendre en compte davantage de variables, mais cet exemple nous fait penser que la n\u00e9cessit\u00e9 d&rsquo;investir dans l&rsquo;efficacit\u00e9 \u00e9nerg\u00e9tique dans nos entreprises est plus importante que jamais. Avec un projet d&rsquo;efficacit\u00e9 \u00e9nerg\u00e9tique bien planifi\u00e9 et les bons professionnels, vous pouvez consacrer ce co\u00fbt au projet et obtenir un retour sur investissement (ROI) encore plus important.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si vous souhaitez faire une premi\u00e8re estimation de l&rsquo;investissement n\u00e9cessaire \u00e0 votre projet d&rsquo;efficacit\u00e9 \u00e9nerg\u00e9tique et du retour sur investissement, nous vous expliquons comment proc\u00e9der <\/span><strong><a href=\"http:\/\/www.dexma.com\/blog-en\/energy-budget-planning-template-roi-calculator-template\/\">ici<\/a><\/strong><span style=\"font-weight: 400;\"> (en anglais).<\/span><\/p>\n<h2><span style=\"font-weight: 400; color: #003f6b;\">Les D\u00e9fis de la Gestion de l&rsquo;\u00c9nergie pour le Client Final<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Lorsque nous avons demand\u00e9 aux participants si la strat\u00e9gie de gestion de l&rsquo;\u00e9nergie de leur entreprise \u00e9tait efficace, nous avons \u00e9t\u00e9 surpris de constater que 49% ont r\u00e9pondu NON, et que 22% ont d\u00e9clar\u00e9 ne pas avoir encore de strat\u00e9gie d\u00e9finie. En d&rsquo;autres termes, seuls 19% consid\u00e8rent que leur strat\u00e9gie de gestion de l&rsquo;\u00e9nergie est efficace.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les raisons pour lesquelles la grande majorit\u00e9 d&rsquo;entre eux ont cette perception de leurs strat\u00e9gies, peuvent \u00eatre les d\u00e9fis qu&rsquo;ils rencontrent dans la gestion de l&rsquo;\u00e9nergie au sein de l&rsquo;entreprise. Lorsque nous leur avons demand\u00e9 de cocher leurs <\/span><b>trois principaux d\u00e9fis<\/b><span style=\"font-weight: 400;\">, nous avons relev\u00e9 les r\u00e9ponses suivantes :<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Obtenir de nouveaux projets d&rsquo;efficacit\u00e9 \u00e9nerg\u00e9tique (56%).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">V\u00e9rifier les \u00e9conomies d&rsquo;\u00e9nergie r\u00e9alis\u00e9es gr\u00e2ce \u00e0 leurs projets (54%)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u00e9tecter de nouvelles opportunit\u00e9s d&rsquo;\u00e9conomies dans les projets existants (51%)<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u00c0 ce top 3, nous pouvons ajouter un autre \u00e9l\u00e9ment qui se d\u00e9marque : la r\u00e9duction des co\u00fbts dans le contexte actuel de hausse des prix de l&rsquo;\u00e9nergie (46%).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L&rsquo;un des principaux enseignements \u00e0 tirer de l&rsquo;enqu\u00eate est l&rsquo;importance croissante de l&rsquo;\u00e9nergie dans les organisations de tous les secteurs. \u00bfLe fait ? <\/span><b>Tout le monde a besoin d&rsquo;\u00e9nergie<\/b><span style=\"font-weight: 400;\">. Mais la g\u00e9rer efficacement est essentiel pour r\u00e9duire l&rsquo;impact sur les ressources de la plan\u00e8te tout en \u00e9conomisant les co\u00fbts pour les organisations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si vous souhaitez lire le rapport complet, vous pouvez le <\/span><a href=\"https:\/\/get.dexma.com\/rapport-sur-le-secteur-de-l-energie-2021\" target=\"_blank\" rel=\"noopener noreferrer\"><b>t\u00e9l\u00e9charger gratuitement ici<\/b><\/a><span style=\"font-weight: 400;\">. Et si vous voulez \u00eatre tenu au courant de nos articles, conseils et rapports, <a href=\"https:\/\/get.dexma.com\/abonnement-nouvelles-dexma\" target=\"_blank\" rel=\"noopener noreferrer\">abonnez-vous \u00e0 notre blog ici.<\/a><\/span><\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-df5bb6e6-eaa8-47c2-b5c8-66a1cb1c3071\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-df5bb6e6-eaa8-47c2-b5c8-66a1cb1c3071\" class=\"hs-cta-node hs-cta-df5bb6e6-eaa8-47c2-b5c8-66a1cb1c3071\"><!-- [if lte IE 8]>\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/437281\/df5bb6e6-eaa8-47c2-b5c8-66a1cb1c3071\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" id=\"hs-cta-img-df5bb6e6-eaa8-47c2-b5c8-66a1cb1c3071\" class=\"hs-cta-img\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/437281\/df5bb6e6-eaa8-47c2-b5c8-66a1cb1c3071.png\" alt=\"R\u00e9sultats Enqu\u00eate sur l\u2019\u00c9tat de la Gestion de l\u2019\u00c9nergie 2021\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(437281, 'df5bb6e6-eaa8-47c2-b5c8-66a1cb1c3071', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Les entreprises jouent un r\u00f4le tr\u00e8s important dans la transition \u00e9nerg\u00e9tique, car elles consomment et g\u00e8rent une grande quantit\u00e9 d&rsquo;\u00e9nergie au quotidien. Qu&rsquo;il s&rsquo;agisse de petites entreprises ou de grandes multinationales, elles ont toutes des besoins en \u00e9nergie pour l&rsquo;\u00e9clairage, la climatisation et l&rsquo;\u00e9lectricit\u00e9. Cet article se concentre sur ces entreprises (clients finaux des entreprises [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":35885,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-38415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50","no-featured-image-padding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>La Vision du Client Final en mati\u00e8re d&amp;rsquo;Efficacit\u00e9 \u00c9nerg\u00e9tique - Spacewell | A Nemetschek Company<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spacewell.com\/fr\/ressources\/blog\/la-vision-et-defis-du-client-final-en-matiere-defficacite-energetique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Vision du Client Final en mati\u00e8re d&amp;rsquo;Efficacit\u00e9 \u00c9nerg\u00e9tique\" \/>\n<meta property=\"og:description\" content=\"Les entreprises jouent un r\u00f4le tr\u00e8s important dans la transition \u00e9nerg\u00e9tique, car elles consomment et g\u00e8rent une grande quantit\u00e9 d&rsquo;\u00e9nergie au quotidien. Qu&rsquo;il s&rsquo;agisse de petites entreprises ou de grandes multinationales, elles ont toutes des besoins en \u00e9nergie pour l&rsquo;\u00e9clairage, la climatisation et l&rsquo;\u00e9lectricit\u00e9. 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