{"id":38118,"date":"2015-06-02T11:05:45","date_gmt":"2015-06-02T09:05:45","guid":{"rendered":"https:\/\/spacewell.com\/sin-categorizar\/apple-da-un-giro-ecologico-energia-solar\/"},"modified":"2015-06-02T11:05:45","modified_gmt":"2015-06-02T09:05:45","slug":"apple-da-un-giro-ecologico-energia-solar","status":"publish","type":"post","link":"https:\/\/spacewell.com\/es\/recursos\/blog\/apple-da-un-giro-ecologico-energia-solar\/","title":{"rendered":"Apple da un giro ecol\u00f3gico: 750 millones de euros en energ\u00eda solar"},"content":{"rendered":"<div class=\"gb-container gb-container-d807e79e gb-container-5731d80c\">\n<p>\t\t\t\t\u201cLa verdadera innovaci\u00f3n debe considerar todo\u201d. Esto es lo que el grande de la tecnolog\u00eda nos comunica sobre su responsabilidad medioambiental. \u00bfPero que quieren decir exactamente? Aqu\u00ed est\u00e1 todo lo que necesitas saber sobre las \u00faltimas tendencias en la industria y por qu\u00e9 <strong>Apple da un giro ecol\u00f3gico<\/strong>.<\/p>\n<p>Estamos hablando de Lisa Jackson, directora de medio ambiente, la cual supervisa la sostenibilidad y eficiencia energ\u00e9tica de la compa\u00f1\u00eda. La Sra. Jackson anunci\u00f3 recientemente <b>el compromiso de Apple en energ\u00eda renovable y una inversi\u00f3n solar de $848 millones (750 millones \u20ac) para llevarse a cabo pronto.<\/b><\/p>\n<p>\u201cApple debe algo a cambio a Washington y esto es traer la innovaci\u00f3n que conlleva nuestros productos y tecnolog\u00eda al campo de la energ\u00eda limpia o eficiencia de los recursos\u201d, dijo Lisa Jackson en la entrevista con Jeffrey Ball -editor de Wall Street Journal en la Universidad de Stanford-.<\/p>\n<p>Apple quiere dar ejemplo al sector privado y demostrar al Gobierno de EEUU que una compa\u00f1\u00eda gigante como ellos puede hacer mucho dinero y devolver gran parte de este a sus inversores, pero aun as\u00ed estar en el lado correcto de la sostenibilidad.<\/p>\n<p>Como hemos dicho, Apple acord\u00f3 dedicar 848 millones de d\u00f3lares a comprar 25 a\u00f1os de energ\u00eda solar. <b>Est\u00e1n construyendo una granja solar de 40 megavatios en China, lo suficientemente grande como para dar energ\u00eda a sus oficinas y tiendas<\/b> en EEUU, as\u00ed como sus centros de datos con 100% energ\u00eda limpia.<\/p>\n<p>Pero\u2026\u00bfes esto un buen negocio para los accionistas de Apple, o es s\u00f3lo un acuerdo para crear una imagen ecol\u00f3gica de la compa\u00f1\u00eda? La Sra. Jackson afirma que es un buen trato econ\u00f3micamente. <b>\u201cConsiste en un puro contrato de compraventa de energ\u00eda por 25 a\u00f1os\u201d<\/b> ella dijo.<\/p>\n<p><b>El proyecto solar se sit\u00faa en 2.900 acres de tierra (1.172 hect\u00e1reas). 1.300 de estas generar\u00e1n 130 megavatios que Apple comprar\u00e1<\/b> inicialmente. El resto de la instalaci\u00f3n estar\u00e1 en manos de Pacific Gas &amp; Electric bajo otro contrato, seg\u00fan dice<a href=\"http:\/\/investor.firstsolar.com\/releasedetail.cfm?ReleaseID=895716\"> First Solar<\/a>. Despu\u00e9s de los 25 a\u00f1os, Apple se har\u00e1 cargo de la parte de PG&amp;E, invirtiendo en toda la energ\u00eda. En total, acabar\u00e1 con 280 megavatios.<\/p>\n<p>Hoy en d\u00eda, el 87% de las operaciones globales de Apple se ejecutan con energ\u00eda renovable, y el proyecto solar en China llevar\u00e1 Apple a estar m\u00e1s cerca de su compromiso de alcanzar el 100%. Quieres conseguir el NetZero, contando con fuentes renovables para producir tanta energ\u00eda como usen en un mismo a\u00f1o.<\/p>\n<p>Por otro lado, Apple tambi\u00e9n est\u00e1 prestando atenci\u00f3n al medioambiente reduciendo los gases de efecto invernadero.<b> La empresa ha acortado sus emisiones globales desde 2011<\/b> a pesar de incrementar el uso de la electricidad.<\/p>\n<p>Finalmente, est\u00e1n dispuestos a invertir en la <b>preservaci\u00f3n de los bosques<\/b>, de donde extraen los materiales para sus empaquetados.<\/p>\n<h3>\u201cNosotros podemos dejar el mundo mejor de lo que lo hemos encontrado\u201d, remarc\u00f3 Apple.<\/h3>\n<p><span id=\"hs-cta-wrapper-c92df38f-2965-43a2-bb2d-542a1c0c57da\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-c92df38f-2965-43a2-bb2d-542a1c0c57da\" class=\"hs-cta-node hs-cta-c92df38f-2965-43a2-bb2d-542a1c0c57da\"> <a href=\"http:\/\/cta-redirect.hubspot.com\/cta\/redirect\/437281\/c92df38f-2965-43a2-bb2d-542a1c0c57da\"><img decoding=\"async\" id=\"hs-cta-img-c92df38f-2965-43a2-bb2d-542a1c0c57da\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/437281\/c92df38f-2965-43a2-bb2d-542a1c0c57da.png\" alt=\"New Call-to-action\" \/><\/a><\/span><\/span><br \/>\n<!-- end HubSpot Call-to-Action Code -->\t\t<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u201cLa verdadera innovaci\u00f3n debe considerar todo\u201d. Esto es lo que el grande de la tecnolog\u00eda nos comunica sobre su responsabilidad medioambiental. \u00bfPero que quieren decir exactamente? Aqu\u00ed est\u00e1 todo lo que necesitas saber sobre las \u00faltimas tendencias en la industria y por qu\u00e9 Apple da un giro ecol\u00f3gico. Estamos hablando de Lisa Jackson, directora de [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":34,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[36],"tags":[],"class_list":["post-38118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50","no-featured-image-padding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Apple da un giro ecol\u00f3gico: 750 millones de euros en energ\u00eda solar - Spacewell | A Nemetschek Company<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spacewell.com\/es\/recursos\/blog\/apple-da-un-giro-ecologico-energia-solar\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple da un giro ecol\u00f3gico: 750 millones de euros en energ\u00eda solar\" \/>\n<meta property=\"og:description\" content=\"\u201cLa verdadera innovaci\u00f3n debe considerar todo\u201d. Esto es lo que el grande de la tecnolog\u00eda nos comunica sobre su responsabilidad medioambiental. \u00bfPero que quieren decir exactamente? Aqu\u00ed est\u00e1 todo lo que necesitas saber sobre las \u00faltimas tendencias en la industria y por qu\u00e9 Apple da un giro ecol\u00f3gico. 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